Phaedrus Media


Phaedrus Media provides an aliased AppNexus header bidding adapter for publishers to add to their Prebid stacks.

Trusted Relationships

The Phaedrus Media Xandr account has been around for over 8 years, building relationships with all major DSPs and helping optimize their campaigns to long-term relationships with Phaedrus placements.

Proprietary Demand

Leveraging the Xandr Deal Management system, Phaedrus Media powers a number of always on PMPs leveraging historical viewability and custom data segments to maximize the value of your inventory.

Predictable Lift

Phaedrus Media has been active in some of the most competitive header bidding stacks in publishing, and predictably wins between 2% and 10% of the header bidding auctions it participates in.