Phaedrus Media
Welcome
Welcome
Phaedrus Media provides an aliased AppNexus header bidding adapter for publishers to add to their Prebid stacks.
Trusted Relationships
Trusted Relationships
The Phaedrus Media Xandr account has been around for over 8 years, building relationships with all major DSPs and helping optimize their campaigns to long-term relationships with Phaedrus placements.
Proprietary Demand
Proprietary Demand
Leveraging the Xandr Deal Management system, Phaedrus Media powers a number of always on PMPs leveraging historical viewability and custom data segments to maximize the value of your inventory.
Predictable Lift
Predictable Lift
Phaedrus Media has been active in some of the most competitive header bidding stacks in publishing, and predictably wins between 2% and 10% of the header bidding auctions it participates in.